Week 2 EOC: More In America

"Tone comes through in both design and language and a brand’s tone can differentiate one brand from another when they’re in the same market."(Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing, Pg. 86) On the journey of trying to start up there denim line the guys decided to try and find a manufacture to produce their raw edge denim from Japan. They go to a few stores trying to get the information for the manufacture and they come across the store that the denim was supposed to go to. The man at the store sends them on a wild goose chase that has they in Brooklyn at a butcher shop. After, the random chase they go to their teacher and asked him for a little bit of help. They got the right information from the teacher and they started to put the networking that they are awesome at and they started to go in the right direction. They once again got invited to another party and they decided to go to the party and they leader in American fashion is John Varvatos. They party is for John and they got introduced to him and invited to come and drink with him. The best thing that they did was networked with him and they sat at the table with John most of the night and ready to go they decided to stand up and give a toast to John and the reply that John gave back was the “What can I help you with, to get a toast like this” they ask for just a little of his time. "Stories are created for their audience and this is what makes them powerful. The story – or narrative – behind a brand is its backbone." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing, Pg. 82) Cal's drive, got them this offer. They went to John’s studio the next day and they talked to the director of denim. The worst thing that they did this time was not having a plan, sample, or goal on how they want to have their denim line to go when they went into the meeting at John’s studio. "Brand building starts with a clear set of rules – a brand must define its positioning (where it sits in the market) and offer a clear proposition (how it presents itself) to its audience." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing, Pg. 73) They did not receive the best information from the meeting so they left decided to continue with their plan and more of anything they started to actually start on a plan. If they start on the business plan right now that it is the start of the plans to start on the plan the denim line. if they start on the plan right now that the moment it will start them on the move for the future . 

Week 1 EOC: How To Make It In America

In How to Make It In America, two young men go for a seemingly hard-to-reach idea that put them at risk. The good thing about this is that they are going for it and are taking a chance at what can be a truly rewarding venture. What’s bad about this is that they have borrowed money from their loan shark cousin and will have to learn the harder way, not to borrow from loan sharks. The two young men are trying to build a denim line from ground up with no experience other than wearing denim itself. Neither of the men have business backgrounds that would qualify themselves to be knowledgeable of the industry. One is a sales associate at a denim store and the other is a professional hustler. It just so happened that they came across a roll of denim and received a loan to buy it. Not knowing anything about a certain industry is also something that they did wrong. The Internet could have even helped them a bit. But in New York, people of all sorts are always just “walking by” and the boys could have taken advantage of that. They could have used their connections to get some opinions on what to do successfully. "We expect more from brands and are influenced by changes in society, like globalization, travel, media proliferation, coverage of brands, and wider, greater individual spending power." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing, Pg. 9) Today, as Americans, we have seen so much. It is hard to be impressed, especially by a denim line. To achieve that “wow-factor”, the two young men have to show that there is in fact a difference in their denim from all the other denim brands in America. Besides the other problems they are going to be facing later this season, this is going to be one in it’s own.

Week 1 EOC: My Voice

Who am I? I am an aspiring artist; one who visualizes, one who analyzes…one who creates. It may come off as a cliché, but Fashion is my passion. Fashion has led me to this feeling to the point that I felt the need to make it a profession. I never noticed how much I was into clothes and accessories and the way people wore them. When I decided to enroll at the Art Institute, I decided to enroll in the Fashion Retail and Merchandising program. I feel that using my creative sense, I could show people new ways to wear the clothes they love the most. Focusing on what the average consumer wants also intrigues me and gave me inspiration to take up this program. With my skills and knowledge, Fashion is the perfect field for me. We all have a specific calling in this world and this happens to be mine. I truly believe that saying: “If you love what you do, you won’t work a day in your life.” - Origin Unknown It is so essential because it is true. I don’t want to waste years on a profession I have no genuine interest in. Finding my passion early on in life has been so beneficial to me and has let me be able to plan and map out my goals for the next 10 years. This is my passion, so what’s yours?