Week 1 EOC: How To Make It In America

In How to Make It In America, two young men go for a seemingly hard-to-reach idea that put them at risk. The good thing about this is that they are going for it and are taking a chance at what can be a truly rewarding venture. What’s bad about this is that they have borrowed money from their loan shark cousin and will have to learn the harder way, not to borrow from loan sharks. The two young men are trying to build a denim line from ground up with no experience other than wearing denim itself. Neither of the men have business backgrounds that would qualify themselves to be knowledgeable of the industry. One is a sales associate at a denim store and the other is a professional hustler. It just so happened that they came across a roll of denim and received a loan to buy it. Not knowing anything about a certain industry is also something that they did wrong. The Internet could have even helped them a bit. But in New York, people of all sorts are always just “walking by” and the boys could have taken advantage of that. They could have used their connections to get some opinions on what to do successfully. "We expect more from brands and are influenced by changes in society, like globalization, travel, media proliferation, coverage of brands, and wider, greater individual spending power." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing, Pg. 9) Today, as Americans, we have seen so much. It is hard to be impressed, especially by a denim line. To achieve that “wow-factor”, the two young men have to show that there is in fact a difference in their denim from all the other denim brands in America. Besides the other problems they are going to be facing later this season, this is going to be one in it’s own.