Delivering

I am gifted at delivering a realistic, creative approach to the ideas I have. I am good at coming up with plans and coming up with goals on how to achieve and produce them. I plan to use my loving personality by creating genuine relationships with people I do business with. It is important for investors, associates, business partners and regular people to feel that they can trust you. "A partnership with a charity or international organization, such as the United Nations, can make employees feel proud of the company and boost the reputation of the company externally." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 118) To do so, it is crucial to be down-to-earth, understanding and genuine. I feel that my lovable personality will be an advantage in my goals. My curiosity will help me ask questions that I may have and will keep them coming. This will give my associates the impression that I care greatly about the outcome of my businesses. It will also give me the necessary information to run the business successfully and correctly. My though process will keep the ideas flowing. It is important that a business stays new and up-to-date. "A repositioning is when a brand shifts its positioning in its market without making any overt changes to its physical identity." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 62) A company can't do this if it stays in the same place it was in when it opened. Many companies such as Coca-Cola, Apple, Microsoft, and Wal-Mart even have made the necessary changes to stay relevant and keep their companies growing. "We expect more from brands and are influenced by changes in society, like globalization, travel, media proliferation and coverage of brands, and wider and greater 89individual spending power." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 9) If they didn't, they'd be out of business or one their way, like Sears. It is important for companies to grow a personal connection with people and give them what they want. "Brands, which have so often communicated to, rather than with, us are now seeking a ‘dialogue’ with their audiences." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 9)And in return, they get revenue. My ideas and rapid thought process will provide my business with longevity. "It encompasses both the visual and tangible elements of the brand, as well as the emotional and intangible pieces that create a connection between the brand and the consumer." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 12)