I am currently a student at the Art Institute of Las Vegas, studying Fashion Merchandising. My passion is not for fashion or for the arts, like many of the students here. It is for creativity. The thought of being able to control my own brand, which is myself, and turn it into what I want is my dear passion. "Brand management meant having one person or entity in control of the brand." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 21) "The brand experience is created from a brand vision. The experience itself is everything your audience senses about your brand."(Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 21) It has always been a struggle to figure out what I will do with my life. Will I become a business woman? A doctor? A fashion designer? A writer? All the professions I've closely considered and have favored at once in my life, but ended up drifting away from. My mind is like an energizer bunny, it keeps going and going. "Identifying brand trends helps as a starting point for big brand ideas. While clever brands set trends, many brands react and respond to trends." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 128) I can have 3 different ideas at once and think of 3 different outcomes I'd like to achieve for these projects. I get so excited about a new fresh idea and dive right in. For a week or so, it is like the hottest topic in my head and I can't stop thinking about it. I do all the things necessary to develop it and then just like that, poof! Something else can distract me that easily and I won't visit that project for a month or maybe even longer. This is how I know I do not have a certain passion for one and particular thing. If I did, then I could focus all my time and energy into it, but I can't. It is like some sort of ADHD. One the bright side, I see this curse as a blessing, also. "One simple story will help focus the aims of the brand or the brand project and create a single goal." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 75) While I can't commit to one project, my mind stays active. I can still develop my ideas in depth as I go through my day, but writing it down and putting it into action is my problem area. What I have learned in my recent years is that I love movies. I love to watch them, hear them, be around them, whatever has to do with movies, I want in! Because of this interest, I have considered writing so I could one day be good enough to develop a script. Who knows? My other interest is in fact what I am going to school for, Fashion. I don't always dress to impress, but I have thoughts and plans for other people I can dress to impress. "A brand experience can become a reality even though it may be based on a concept and it will always result in an emotional response." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 75) I take comfort in "behind-the-scenes" working. Remember when I said I got into writing? Well, I like to blog. I love being able to vent about my worries, my wonders and my opinions. It is a pastime that I enjoy doing a whole lot.
So you see? My path is uncertain, but indeed a journey I am ready to embark on. "A controlled brand space – whether it is a retail space, exhibition space, office space, hotel or restaurant – is one of the most powerful forms of the brand experience and provides a unique venue for brand expression."(Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 166) "A space, even temporarily dedicated to a brand, is able to project the brand character in a unique way, either as an intensely focused display or by using promotional partners to indicate support and industry strength." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 166) I am hard on myself and at 21, I feel that I should have already had something established. But I am using this as a learning experience, taking from life and applying it to my brand and my future profession. "Any successful brand needs to be part of a clearly defined set of objectives." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 41) "A good designer will not mimic a trend, but use it to create something new. The best designers start trends." (Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. 122)
No comments:
Post a Comment